Novel is a design studio based in Denver that specializes in branding, identity, and web design. We tell stories with symbols and pictures.
At Novel we design a unique and meaningful narrative for our clients. If you dig our work, please contact us and tell us about your project. Got questions? Head over to our FAQ page or email us.

What We Do

Branding + Identity

Nothing elevates your business as effectively as an educated and informed brand. We meld style, personality, and honesty into a unique design that brings your brand clarity and confidence. Whether you are starting from a blank slate or revamping an existing brand our process will help guide you.
Brand strategy
Product development
Logo and identity design
Creative direction
Content strategy and writing

Web + Mobile

Your website is a direct reflection of how the world sees you and often is the first impression for your customers. We create sites that balance form and function to elevate your message while leaving a lasting impression with viewers.
User interface / UI design
User experience / UX design
Information architecture
Web development
Content management systems / CMS
E-commerce systems
Web applications
Web optimization for mobile devices
Social network strategy

Print + Packaging

Printed materials should be bold, clear, smart, and environmentally present to garner attention. Every project is a fresh challenge to communicate your message with something fun and endearing for your audience.
Print collateral
Campaign material
Identity material
Signage and wayfinding
Environment design


Illustrations are successful when they communicate their meaning and persuade in a compelling style.
Print collateral
Campaign material
Editorial and spot illustration
Signage and wayfinding


Novel began in a dome cabin in the mountains near Bailey, Colorado. Our studio is now based out of Denver in the Baker neighborhood. We established Novel to help fulfill our drive to create genuine and thoughtful solutions that help clients succeed. We specialize in working with organizations in the Architecture, Arts, Culture, Food, Education, and Community industries.

Jared Rippy


Jared leads Novel’s creative efforts in branding, illustration, print, and web design. He enjoys exploring color and brings a unique perspective on form and expressing concepts.

Jared is a Colorado native from New Castle where he grew up slinging a shovel, cutting fire wood and building cabins. He has a passion for food and always enjoys a good meal. In his off time he enjoys more design with personal projects like Postscript postcards, Plaet food journal, and drawing a Daily Bear.

Rachel Rippy


Rachel’s role at Novel is in strategic thinking and technological phases of projects. She specializes in web and UI design and is our development codesmith. She enjoys problem solving with clear and effective solutions.

Rachel was born in Kansas where she grew up with a modest life of sewing dresses and having birthdays in wheat fields. She is a vegetarian and enjoys cooking, nutritious food, and being in nature, preferably with her Boston Terriors Eames and Pal.