A good idea deserves to be visually represented with the same thoughtful fervor that sparked it into life. This is accomplished by articulating the essentials with meaning and beauty.

We are a Denver-based graphic design and branding studio. We work closely with clients to help them define, understand and express their own identity. We love collaborating with clients who seek distinctive design solutions for authentic products or services that support cultural, social, and environmental stewardship considerations.


Web Design
Web Development


Rachel Rippy leads strategic thinking, web design, and technical phases. She specializes in UI design and is Novel's development codesmith. She enjoys problem solving with a holistic and integrative approach. Rachel is originally from Kansas where she grew up having birthdays in wheat fields. She is a vegetarian and enjoys cooking, nutritious food, being in nature, running, and hiking with her Boston Terriors.

Jared Rippy focuses on branding, illustration, and print. He enjoys exploring color and brings an interesting perspective on form and conceptual expression. Jared is a Colorado native from New Castle where he grew up slinging a shovel, cutting fire wood and building cabins. He has a passion for food and always enjoys a good meal. In his off time he enjoys creating personal projects like drawing a Daily Bear.


Modern In Denver biblio
The Design Kids biblio
Art Directors Club Global biblio
Art Directors Club Denver award
Communication Arts award
Design Taxi biblio
Flic Magazine biblio
Grain Edit biblio
Working Not Working biblio
Marie Claire Italy biblio
HOW International award
Print Magazine award
SwissMiss biblio
WestWord biblio
Quipsologies biblio